Mission, Vision and Values

Utz means good in Maya Quiché, the language spoken by our partner weavers in Chichicastenango, Guatemala. Utz Threads is a Latina owned textile brand that weaves Maya Quiché culture into everyday use products. We serve as your connection to the ancestral weaving practices of this living culture and create space for women to tell their own empowering stories. 


Emphasis on relationship building

We envision self sustainability, growth and empowerment. We strive to see the women of the weaving cooperative gain financial independence with integrity and pride knowing that they've used their skills and knowledge to support their own growth. We also work towards creating an Utz fam that look to us as a space to flex their buying power along with gaining knowledge about the Maya Quiché culture. Our greatest vision is a 3 way support system, which includes the consumer, the behind the scenes team and our Guatemalan weaving partners working towards economic empowerment, cultural exchange and reciprocity among all!


3 way support system


At Utz Threads we value culture, self determination and learning. We make it a point to provide you insight into the artisan’s practices and culture at a respectable distance through videos, blogs and interactive opportunities in order to show you what makes the products so unique! We also aim to take part in reframing the relationships between consumer and producer, no savior mentality here. When you receive a product from the cooperative you also have an opportunity to learn elements of everyday life in this region of the world. In return, you're supporting the continuance of this ancestral knowledge.

value culture, self determination and learning